Since INOA appeared on the hair colour scene, the non-ammonia sceptics have had to eat their hats.
Taking extra care
Today we're more concerned with the quality of the hair colour products we use than ever before. And we expect a lot: excellent coverage, even colour, long-lasting shades ... all without damaging our hair. The revolution that ammonia-free INOA delivered continues to amaze both hair care professionals and lovers of colour.
Go blonde or go home
Deciding to go blonde is one thing. Finding the perfect blonde is completely another. And keeping the blonde faithful to the one you chose? Well that's a whole different story. The new INOA Blond Resist not only offers you an amazing selection of blonde hues, it means that even the most demanding of blondes (and isn't that all of us?) can keep the tone they want whilst remaining ammonia-free. Say hello to long-lasting blonde, and goodbye to fading and brassiness.
Precision creation for precision colour
The secret to INOA's ammonia-free colour is its Oil Delivery System. This means that the hair strand is coated and the colour is pushed in, so that the colour is absorbed further into the follicle. The hair's own natural conditioner, lipids, are protected much better than they are with ammonia-based colours. This means that the result will leave you not only with a wonderful colour, but with hair that looks and feels healthier.