Not using the right shampoo for coloured hair can result in rapid fading and discoloration, which is a total drainer when you've found the perfect shade for your locks! Avoid losing your new colour by switching to a shampoo specifically formulated for colour-treated hair.
Shampoo for highlighted hair
If you have beautiful new highlights or lowlights, choose a shampoo designed not only to protect your hair, but one that will bring out the best in your colour and really show off that tonal variation. We recommend the . As well as gently cleansing the hair, it protects the colour from UV-related fading.
How to prevent discoloration
The right haircare can also help prevent the development of unwanted brassy tones.
For blonde beauties, the helps bring back you back to the purest of blonde hair. It's enriched with Ceraflash technology, and its violet micro-pigments helps neutralise unwanted yellow tones, while anti-hard water agents remove any impurities. This product helps protect your blonde against brassiness, while its brightness is restored.
For brunettes, the Vitamino Color A OX range also contains a designed specifically to neutralise artificial red undertones. Alternate with the to keep your brunette colours looking natural and glossy and at their best.
If you need some professional help with your coloured locks, the Smartbond treatment is the perfect solution to strengthen coloured hair. When you're next in salon, your hair colourist will add the Smartbond additive into your colour, and then mix and apply it as normal. When the colour is ready, the hair is rinsed and Smartbond is applied as a pre-shampoo and left on for 10 minutes. Your hair is then rinsed before being washed as normal.
What are the benefits of Smartbond?
• It targets weaker parts of the hair bond to strengthen and limit stress to keep the bond intact.
• It improves the overall finish of your hair colour as it helps it to take more evenly.
• It helps to reconstruct the weak ion bonds to reverse the feel of damaged hair.
• It doesn't affect your colour at all as it adapts to different colour products.
To begin your journey towards soft and strong colour corrected hair, enquire at your local L'Oréal Professionnel salon about Smartbond.