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The New Shimmer – Shine on!

Calling all colour addicts! Shine on thanks to the new shimmering metallic hair trend and embrace your inner and outer glow.

Iridescent rocks

All over the catwalks and red carpets, celebs are rocking iridescent locks. Pushing the hype for metallic shine hair colour, Colour Addicts by L'Oréal Professionnel is all about getting that extra wow factor – and a very super shiny glow.

Whether you're a brunette, blonde or have glorious red hair, L'Oréal Professionnel's kind colouring ranges like Dia Richesse Dia Richesse or Majirel Shimmer Majirel Shimmer can help achieve metallic miracles whatever your base. It's just about mixing it up and daring! So will you go for gold, silver or bronze shine?

Lavender Shimmer


Insta has been crazy for #lavender hair and we love those shimmering tones that remind us of our favourite makeup. Who doesn't love a good lashing of pearly, luminous eye shadow or a glimmering lipgloss? Yep, the 80's have come knocking !

Born of a passion to push our beautifying even further, this hair colour is basically extreme makeup. Did you know @minkimcolorist and @makeupbymario , Kim Kardashian's make-up artist, swear by all things shimmer? Follow the expert's advice and give your hair a celeb-worthy restyle.

Do it like a pro


Illuminate your natural hair colour with ammonia-free tone-on-tone colour to get the ultimate shiny reflective finish.

Top tip! To get the perfect shade of Silver Lavender Shimmer combine Majirel Metals 11 & .21!

Prefer to go pink like Kim K? Adopt the new Dia Dia Richesse Milkshake Shade Pink Sorbet. Want something unique? Fear not, there are 128 shades to choose from, and all those in between thanks to your L'Oréal Professionnel's colourist's expertise – watch those mixologists at work. It's like they are blending the perfect cocktail for your head, with a touch of shimmer and plenty of shine!

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