The temperature is rising, and we've found the perfect hair colour to cool down with – this icy platinum shade. Platinum hair is the colour for the season. It's time to channel your inner ice queen!
Ice cool coloured locks are back with a vengeance. We recently spied the colour on fashion blogger Vanessa Hong, who was spotted rocking the ice queen look at New York Fashion Week. Channel your inner Game Of Thrones side by wearing the colour on long luscious locks or try it short'n'chic like Vanessa does. Whatever way you choose to wear it, this chilled shade of platinum is here to stay.
Whiter shade of pale
Once you've decided to embrace your inner ice queen, the question is how cool will you go? Do you opt for a high-gloss, ice cold platinum colour, or pair with shadow roots for a striking, styled yet relaxed look? Speak with your L'Oréal Professionnel colourist about #colorfulhair to find out which platinum incarnation will work best for you before taking the icy plunge!
Extra Hair care
Although #colorfulhair is gentle on your hair, even washing out after 15 washes, it's essential that you give coloured locks some extra TLC, especially during the summer months, which is prone to leaving hair lacklustre and dehydrated. Try Serie Expert Vitamino Color A OX Jelly masque to give your hair a boost. Nourishing and protective, it wraps your hair in a lightweight film in just a few minutes. Apply the treatment product to clean, towel dried hair and leave on just a minute before rinsing out. Perfect for even the busiest of ice queens!