The wet look is hugely popular this season. Whether you like it messed up or straight down the line, this on-trend summer hairstyle works from the office all the way to the beach. Appearing all over the runways, it's the designer's style of choice for summer 2017, whether it's Balmain in Paris to Altazurra in New York.
Stuck at work over the summer? You can still adopt the wet look and rock it in the office. The key to the city slicker look? Keep it sleek, without a strand out of place.
Inspired by the runway, this look is the ultimate to emphasise your face's features. There's nowhere to hide with this sleek, chic style.
Apply L'Oréal Professionnel's Wet Domination hairspray for a shiny, wet-look finish that screams serious and sexy all the way from the water-cooler to the boardroom.
Beach babe sleek
For the ultimate beach babe look, think tousled and wavy wet-look hair. Reminiscent of long days at the beach, you can almost smell that salty air already with the breeze, the sun, the surf and the sand underfoot...
To perfect the look, add Wild Stylers by Tecni.ART. The texturising salt water spray achieves on-trend wild, beachy hair, avoiding that rough feeling in your hair. Apply at night and leave in for an overnight messy finish, or spray on before curling. A matte, chic style that won't look greasy, and works on all hair types to keep that Ursula Andress "I just popped out of the ocean" look, well into the night.
Not sure how to get the ultimate messy mermaid look? Enlist the help of your L'Oréal Professionnel stylist who can help you graduate from city slicker to beach babe, whatever your mood.