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Loose, effortless, airdried hair - your new morning mantra

You read it here first – 2018's vibe is all about loose, effortless, air-dried hair as seen on the catwalks of iconic French brands Chloe, Celine and Isable Marant. So join in and start taking it easy!

No more morning routine

It's the news we've all been waiting for! Effortless is the new morning mantra so forget the extra grooming routine!
It sounds like finally, it's going to be ok to roll out of bed and turn up to work with air dried, laid back looking hair. Fuss and done is out, natural and cool is in. The vibe is definitely all about your hair's natural texture and movement. Cut out the products, tools or blow-drying schedule and catch upon your zzzzzs instead. Told you it was good news!

So Blonde

If you're going to let your hair dry without any 'do' then make sure it's in tip top condition, from the roots to the tips. That's even harder with colored hair so to keep your dyed blonde locks looking smooth and shiny use L'Oréal Professionnel Serie Expert Shine Blonde Shampoo L'Oréal Professionnel Serie Expert Shine Blonde Shampoo for brighter, stronger silky hair. Enriched with cermides that bind and protect, the smooth shampoo has a neutralising violet pigment to leave hair looking brighter. Apply to towel-dried hair, later and rinse. That's it.

Be Brunette

Looking for some speedy tender loving care for your hair? Adopt the iconic L'Oréal Professionnel Mythic Oil L'Oréal Professionnel Mythic Oil. It's even got a pampering masque to revamp tired, damaged hair. Ideal if you're in a rush or prefer to give yourself even more duvet time!

 

Another great solution for all over healthy, glamorous hair with minimum time investment is L'Oréal Professionnel's Pro Fiber Reconstruct L'Oréal Professionnel's Pro Fiber Reconstruct. The leave-in hair care formula gives your hair a healthy boost in minutes.

 

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