When it comes to hair colour, metallic is the new black! Find out the secret to stunning silver locks with the new MAJIREL Metals permanent hair colour range by L'Oréal Professionnel!
Whether we're talking celebrities, fashion models or social media stars, metallic hair shades are being spotted increasingly around the world. #GrannyHair is now a coveted look suitable for any age, and L'Oréal Professionnel is here to help you achieve this on trend style with the launch of MAJIREL Metals.
A technological innovation in permanent hair colour, MAJIREL Metals are boosted in reflects, showcasing ultra-light coverage with a polished metal effect. This collection creates a visual sensation of metallic shades with luminous tones and a high concentration of metal pigments.
Inspired by the latest hair colour and makeup trends, MAJIREL Metals offer an array of different high-shine shades - including Silver Star and Pink Ash. These shades provide a glossy, reflective, on-trend colour, and the formula helps strengthen and re-enforce the hair fibre providing silky soft hair.
New balance system between the reflect & base- increasing the reflects and decreasing the proportion of base, to achieve a visible and translucent effect.
5 NEW HIGH SHINE SHADES
.11 Silver Star (Deep Ash) – For a pastel grey look or an on-trend ash colour
.12 Crystal Ash (Ash Iridescent) – For a fashionable result with a sophisticated iridescent blend
.13 Ash Gold (Ash Golden) – For a desirable champagne blonde
.21 Pink Ash (Iridescent Ash) – For a beautifully soft pink result, a mix of ash and iridescent
.22 Hi-Lilac (Deep Iridescent) – For a neutralising yellow and leaving a balanced iridescent hue.
PROTECT & NOURISH
Many hair devotees have been weary of stepping into silver thus far, concerned that the drastic colour change might damage their locks or that the colour will be hard to maintain. Guaranteed to provide perfect coverage on any hair type, MAJIREL is also renowned for conditioning and protecting even the most sensitive hair. Enriched with Ionéne G™ and more recently, Incell™, MAJIREL creates on trend, elegant colours whilst nurturing the hair fibres to promote enviable shine and strength. Incell™ technology allows MAJIREL to protect and treat all three zones within the hair fibre – the cortex, cuticle and surface – both on the day of colouration and over time.
WHAT IS IONÉNE G?
Ionéne G™ is a patented conditioning molecule in a long linear chain, around a hundred times smaller than a normal polymer. A hydrophilic compound, Ionéne G™ has the ability to change its shape and penetrate deeply to the core of the hair to bond to the cortex.
WHAT IS INCELL?
Incell™ is a multi-dimensional lipid molecule, which is identical to the natural protective and re-enforcing ceramides found in hair. Incell™ penetrates the hair and bonds strongly to the inter-cellular cement of the cuticle to create stronger, healthier hair.
Representing the most total care innovation in permanent hair colour on the market, MAJIREL also encompasses a fusion of fresh floral and airy marine notes developed to create a sensorial experience during application and development.
Speak with your colourist at your nearest L'Oréal Professionnel salon to unleash your perfect tailor-made MAJIREL metallic shade, and remember to maintain your look with .