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How to protect your colour in the cooler months

We are over halfway through winter in Australia, the season of dry hair and dull colours! Here's one hair service you need to know about if you're going to keep your mane in tip top condition – Smartbond from L'Oréal Professionnel!

Winter weather is known to wreak havoc on unsuspecting hair with its combination of harsh windy, wet and cold conditions. If you're going to keep up your hair colour regime during this time, Smartbond is a great way to give your hair the extra protection it needs to stay at its best.

Smartbond is an in-salon only service implemented in two parts, and specially designed to strengthen and protect your hair during technical services (such as lightening and hair colour). With input from our long-term partnerships with hairdressers, L'Oréal's Research & Innovation Department used its 100 years of scientific expertise and long-standing knowledge in high-performance hair care to create Smartbond.

So how does it work?

Smartbond strengthens your hair as you colour it. A Smartbond additive is added to your colour in salon, and then mixed and applied as normal. When the colour is ready the hair is rinsed and Smartbond is applied as a pre-shampoo and left on for 10 minutes. This is then rinsed and shampoo and conditioner is applied as normal.

What are the benefits of Smartbond?

  • It targets weaker parts of the hair bond to strengthen and limit stress to keep the bond intact.
  • It improves the overall finish of your hair colour as it helps it to take more evenly.
  • It helps to reconstruct the weak ion bonds to reverse the feel of damaged hair.
  • It doesn't affect your colour at all as it adapts to different colour products.

To begin your journey towards soft and strong colour corrected hair in winter, enquire at your local L'Oréal Professionnel salon about Smartbond.

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