At last count, 1,992,119 posts on Instagram were tagged with #Iwokeuplikethis. Admittedly, the shots are an interesting mix of good bad and the rest – but what's it all about?
So what's the #Iwokeuplikethis tag all about? It's a movement, an energy, a global initiative that embraces the original French girl "laissez faire" approach towards high maintenance grooming. It seems that people all around the world are wholeheartedly embracing a more low key approach to beauty – and that's reflected with the growing amount of people sharing their #Iwokeuplikethis looks.
Who's that girl?
Caroline de Maigret is the ultimate poster girl for a generation of French women who believe in less is more. The iconic French model was first scouted as a student at La Sorbonne and she is now regarded as a national style icon. Caroline is also the author of the famous bible to all things French style: "How to be Parisian". Essentially, Ms de Maigret is the epitome of relaxed French chic and exudes that certain "je ne sais quoi" that makes French women so stylish. Need more proof? She once told ID magazine "Don't brush your hair for the whole week"! The question is 'Did she really mean it?' - or does it take a few styling tricks to achieve that laid back?
To replicate that #Iwokeuplikethis textured look (without ignoring your hairbrush!), try L'Oréal Professionnel Tecni.Art Wild Stylers 60's Babe Savage Panache Dry Touch Powder Texturizing Spray through your lengths. As for finding the right colour, ask your L'Oréal Professionnel colourist about Dia Light, a semi-permanent colour that gives hair loads of shine and light, without the ammonia.