Hailey Baldwin shares the haircare product she relies on to keep her locks in top notch condition
Constantly having your hair coiffed is all part of the job description when you're an international model. (Lucky things!) However it's not necessarily as glamorous as it sounds. L'Oréal Professionnel international spokeswoman Hailey Baldwin knows all too well that constant styling for photo shoots and events wreaks havoc on your locks. In order to maintain a full and healthy mane, Hailey has learnt to be meticulous with her hair care routine. Whether you're a supermodel or not, you too can get in on Hailey's hair care secret: Pro Fiber by L'Oréal Professionnel!
Spot the signs
Both supermodels and mere mortals can fall foul of hair damage. Colouring, excessive styling and heat tools are often the main culprits - and even actions like pulling or twisting the locks can result in damage. If you've noticed that your hair is feeling extra weak and brittle, these are telltale signs that your hair is in need of some hair care TLC. Get yourself to a hair care professional ASAP and ask them to hook you up with the Pro Fiber by L'Oréal Professionnel range.
How it works... in salon
Pro Fiber is L'Oréal Professionnel's long-lasting personalized haircare program that offers the best of in-salon hair care, supplemented by top-up treatments you can do yourself at home. In the salon, your hair dresser will start by diagnosing the extent of your hair damage, and follow this up with a tailored Concentrate applied to the weakest parts of the hair. Your hair will then be treated with a nourishing reparative Masque that's massaged into the hair using a professional layering technique. Even after just one treatment your hair will feel thicker, fuller and all round healthier.
How it works... at home
The benefits of Pro Fiber aren't limited to your in-salon experience. At home, you can prolong the amazing results by using Pro Fiber Recharge Light every four washes after shampooing. To get the most out of the treatment, massage the product onto the ends of the hair and then leave it to sit for five minutes before rinsing off. Following up the in-salon treatment with the top-up products at home has the potential to extend the life and efficacy of the treatment by up to six weeks.
The end result? Glossy and healthy-looking locks, just like our hair role model, Hailey Baldwin!
Want to know more about Hailey Baldwin's hair care product saviour? Hit play to hear what she has to say: