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Go bold or go home: vivid hair color is back!

While scouting the streets of fashion week, there was one trend that's made a unanimous return among the style set: bold bright hair colour. It's time to go vivid or go home!

Purple Haze

Pastel purples are old news. This season is all about purple neon! The good news is that thanks to #colorfulhair, you can take the bold colour plunge while knowing that the colour can be washed out or even removed if you change your mind. Lasting up to 15 washes, and comes in a rainbow of 8 shades to mix and match, you're bound to find your perfect shade of neon purple.

Tangerine Time

Transition your hue this summer with a beautiful, sunset-inspired tangerine shade. As far as colours go, this one is red hot! Remember to take extra care of coloured hair to avoid it becoming dried out or damaged. The L'Oreal Professionnel Vitamino Color A OX Jelly masque is perfect as it's super nourishing to help protect and repair coloured hair. Simply apply to damp, towel dried hair and leave on a minute before rinsing off.

Multi-coloured Magic

Want to dip your toe in the multi-coloured hair trend? No problem! Just dye a few select strands to create a dramatic rainbow effect. This style-setter demonstrates how a combo of pinks and greens is unapologetically multicoloured! Can't decide your rainbow colour palette? Head in to your nearest L'Oréal Professionnel hair salon and have a chat about your ultimate #colorfulhair colour combination.

Shades of violet

If you're a fan of the ombre effect then you are going to love this almost gothic violet, purple, blue ombre shade. Cool yet warm, classic yet edgy, we love how the colour spectrum of this hairstyle spans all the way from icy grey to very violet. Keep your coloured hair in mint condition by embracing the L'Oréal Professionnel Vitamino Colour care range.

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