In Tokyo they know. Yes, they do.
Pushing the boundaries of fashion and style is part of the local DNA. Look to these girls for the latest ground breaking ideas and you know you'll always find something brand new to take your breath away. Their imagination knows no limits!
L'Oréal Professionnel's #colorfulhair was designed for use by hair colour pioneers, keen on trying the hottest shades around. Whether you prefer the pretty Pink Sorbets to the Hypnotic Magentas or think you should go for Turquoise over Baby Blues, pick your palette and experiment Tokyo style. Don't worry if you're not the biggest fan of your chosen hue either, #colorfulhair's gentle formula washes out in just 15 shampoos so there's no long term commitment to your choice, which means you can be as wild or daring as you please. Go for the brightest, the two-tone or the crazy dip dye without a moment's hesitation!