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Fire up your red hair colour this summer

Fire up because this season's take on red hair is positively smoldering! Here, we look at how to get the perfect shade of red - and keep it that way. Feel the temperature rise!

Choosing your red hair colour


Red hair colour exists in multiple shades: strawberry blonde, auburn, copper, ginger, cherry, rose gold, ruby red... the list goes on and on! To find the most flattering shade for you, choose a colour that matches your skin tone: warm, neutral or cool. For example, copper, ginger and auburn are warm hues, so they look great on peachy or golden-toned skin. Meanwhile cherry, rose gold and burgundy are cool hues, so they look gorgeous on skin with cooler undertones. Don't forget to factor in your eye colour too – green eyes really pop against bright reds, while brown eyes are stunning with rich dark reds and blue eyes look great with almost any shade.


Get creative with red

Why stick to one shade of red when you could have several? Talk to your L'Oréal Professionnel colourist about creating a bespoke, one-of-a kind look from a wide variety of shades that can be mixed together for the perfect red (or reds!). Think; bright cherry streaks, dark plum tips, or rose-gold ombré – fire up your imagination!

Stay smoldering: red haircare


Red hair needs to stay nourished, so we recommend introducing a regular Powermix in-salon hair treatment from the Serie Expert haircare range. Each mix caters for different hair needs, and there's one specifically formulated for colour protection (Powermix Colour) to ensure your red stays vibrant for longer. To complete your home care routine, be sure to use a colour protecting shampoo and conditioner.

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