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Breaking News: Alexa Chung is the new L'Oréal Professionnel spokesperson!

British style icon, fashion designer, model, writer and TV presenter Alexa Chung is adding another title to her already-impressive resume as the latest International Spokesperson for L'Oréal Professionnel!

The beautiful Brit with French flair... and now French hair!

Known for her iconic mid-length brown locks, Alexa Chung has always been a brunette through and through. Over the years she's sported everything from deep chocolate to sunkissed caramel ombre. As Marion Brunet, International General Manager at L'Oréal Professionnel, explains: "She is a true trendsetter, always at the forefront of trends. She is passionate about fashion. She believes in the added value of professional hair artistry."

With her effortless, carefree elegance, Alexa might not be French, but she certainly has the natural characteristics to be mistaken for a true Parisienne – making her the perfect woman to represent L'Oréal Professionnel's latest exciting hair colour collection, Parisian Nudes! Brunettes will be spoilt for choice with 75 different colours by Majirel, Inoa and Dia, all in natural-looking shades that your stylist can combine to create a truly unique colour combination that complements your style and personality.

It's not just Alexa's brunette long bob that's been the envy of fans from around the world for years - the quality of her hair has always been sheer perfection. Glossy, voluminous and subtly textured, the secret to healthy hair lies in using the right haircare products. To keep her colour bright and prevent hair damage, Alexa uses L'Oréal Professionnel's Pro Fiber collection L'Oréal Professionnel's Pro Fiber collection, which is getting an exciting new makeover for 2018.

This collaboration between Alexa Chung and L'Oréal Professionnel isn't the first time the two have worked together. For the launch of her first fashion label Alexachung in May 2017, Alexa invited L'Oréal Professionnel to style her models backstage – marking the start of a stylish partnership...

We can't wait to see what the year has in store for Alexa Chung and her new role as ambassador for Parisian Nudes and Pro Fiber haircare by L'Oréal Professionnel!

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