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3 Reasons To Treat Yourself To A Weekly Hair Mask

The professionals recommend using a hair mask once a week – but many of us are guilty of not heeding this advice! Here are three good reasons to make hair masks part of your regular beauty routine.

Reason #1 They target specific hair types and concerns

We all have different needs when it comes to our hair – and the beauty of a hair mask is you can choose one to specifically address your hair type or concerns. For example, L'Oréal Professionnel Lumino Contrast Radiance Masque is designed for highlighted hair while a mask like L'Oréal Professionnel Pro Fiber Rectify Masque is ideal for those with fine damaged hair. Choosing a targeted hair mask ensures your locks are on the road to being in the best condition they can be.

Reason #2 They give the hair an overall hydration boost

All masks have a rich and creamy texture and contain essential fatty nutrients, which makes them deeply hydrating for your locks. Use a smoothing mask like the L'Oréal Professionnel Liss Unlimied Masque once a week to give your hair the opportunity to hit the "refresh" button. Ultimately it will make for hair that's softer and more manageable.

Reason #3 They're a good excuse to take some "me time"

The ritual of applying a hair mask is also an opportunity to take some much-needed rest and relaxation time. Make a hair mask part of your home pampering session by applying it simultaneously to a face mask – or simply apply a hair mask while you're soaking in the tub. Allow yourself to chill out while the hair mask does its thing before rinsing out.

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