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Style My Hair: the 3D app that lets you try on hair colour and hairstyle

Ever been curious about what you'd look like with green hair? Wondering about going blonde, or perhaps an autumnal shade of red? Now you can try different hair colours in real time thanks to the L'Oréal Professionnel 3D hair makeover app Style My Hair!

Groundbreaking technology

The app allows you to "try on" an almost unlimited number of hair colours using augmented reality; from sophisticated ash brown to out-there dark purple. Forget worrying about what a new colour might look like, now you can know exactly what to expect, and even discover colour options you may not have previously considered...

This amazingly realistic experience uses cutting-edge technology by Modiface based on artificial intelligence, exclusively with L'Oréal Professionnel. Ten years of hair and face simulation research have resulted in this vanguard 3D technology that tracks hair strand by strand in order to provide the most realistic results on all hair types and structure.

Get more from the salon experience

Available in 79 countries for download on the App store, and coming soon to the Play store for Android, the Style My Hair app is also offered as an in-salon service. This allows stylists to offer their clients a truly in-depth consultation in order to find, and try out, the perfect colour. The result: clients feel confident and beautiful even before their new hair colour.

As Marion Brunet, L'Oréal Professionnel International General Manager, explains "Artificial Intelligence on hair colour is a great opportunity for L'Oréal Professionnel since it allows us to go one-step further into personalization. Style My Hair now provides every user with very realistic results, in real-time, and this will transform the diagnosis experience in hair salons."

Download Style My Hair, or ask your hair stylist, and get creative with hair colour – there's nothing holding you back!


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